Innovation and Success at Honda Motor Co Essay

Honda Motor Co. Ltd. is one of the universe taking makers of cars and besides is the universe largest maker of bikes ( Honda Motor Co.Ltd, neodymium ) . Honda can be recognized as internationally because of their administration merchandise expertness and leading. They developing and fabricating broad assortment of merchandises. The Company earn an outstanding repute from clients worldwide with their ain efficient internal burning engine engineerings for non merely little all-purpose engines but they besides produce all those engineerings for forte athleticss autos.

As a worldwide good known administration, Honda Motor Co. , Ltd. carries the rules of “ Respect for the Individual ” and “ The Three Joys ” ( Michelle, 2008 ) . The three joys include The Joy of Buying, The Joy of Selling and The Joy of Creating. On the other manus, “ Respect for the Individual ” represent the desire to esteem the alone character and ability of each single individual, swearing each other as equal spouses in order to make our best in every state of affairs. “ The Three Joys ” represent the belief and desire that each individual working in, or coming into contact with our company, straight or through or merchandises, should portion a sense of joy through that experience. With all these rules that they strongly follow, Honda has remained on the taking border by making new value and supplying merchandises of the highest quality at a sensible monetary value, for world-wide client satisfaction. In add-on, the Company has operated all their activities with a committedness, which is to protecting the environment and heightening safety in a nomadic society. Honda Motor Co. Ltd besides had a motto which is “ The Power of Dream ” ( Honda Motor Co.Ltd, neodymium ) .

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Honda Motor was operates four concern sections which are cars, the bikes, power merchandises and others, and they even involved in provide fiscal services ( Honda Motor Co.Ltd, neodymium ) . The car section green goods by Honda Motor was include 79 per centums of entire gross which bulk bring forthing rider autos, minivans, multi-wagons and athletics public-service corporation vehicles ( SUV ) , and mini autos. Examples auto that Honda Motor green goods and familiar by us are such as Honda Accord, Honda Civic, Honda CRV, Honda City, Honda Jazz, and etc. Then is bikes section which is include 13 per centums in entire gross which consist of athletics ( test and racing ) , and commuter theoretical accounts, every bit good as all-terrain vehicles, personal watercraft, and multi public-service corporation vehicles. It produces bikes, runing from the 50cc category to the 1800cc category in cylinder supplanting.

Besides that, the fiscal services section which include 4 per centums in whole. Honda offers assorted fiscal services that include retail loaning and leasing to client, every bit good as other fiscal services, such as sweeping funding to traders. The last section is the power merchandise and others which besides include 4 per centums in whole which Honda Motor manufactures assorted power merchandises, including solar cell batteries, power tillers, portable generators, all-purpose engines, grass cutters, outboard marine engines, H2O pumps, snow throwsters, power carries, power sprayers, lawn mowers and lawn tractors.

Honda s operations are located across Japan, North America, Europe, Asia and other parts. The bulk of Honda administration grosss are came from North American and domestic markets in the car division. The Asiatic states such as China, India, Indonesia, Korea Malaysia, Pakistan, the Philippines, Singapore, Taiwan, Thailand and Vietnam the bike section contributed the bulk grosss. Honda ‘s operations are runing among 33 mills across the Earth ; four of mills are located in Japan. Honda has located its operations in close propinquity to clients. With this, they can maximise production efficiency, cost fight and client satisfaction ; Automobiles merchandises are operate at two sites in Japan which are Saitama and Suzuka. Other major abroad production sites are located in Ohio and Alabama ( U.S. ) , Ontario ( Canada ) , Swindon ( U.K. ) , Ayutthaya ( Thailand ) , Haryana and Uttar Pradesh ( India ) and Sao Paulo ( Brazil ) ( Peter, 2002 ) .

Description of the Invention

Honda FCX Clarity is a green driving engineering that provides first-class and efficient solution in confronting planetary heating issue for today ( Blain, 2007 ) . The FCX Clarity is a zero-emission, hydrogen-powered fuel cell vehicle based on the entirely-new Honda V Flow fuel cell platform, and powered by a compact, and efficient and powerful fuel cell stack. Having impressive betterments to driving scope, power, weight and efficiency, the FCX Clarity is Honda ‘s real-world fuel cell flagship.

The Honda FCX Clarity uses an electric motor, which is a much more energy efficient usage of the Hydrogen than in a regular burning engine ( Page, 2007 ) . Hydrogen combines with atmospheric O in the fuel cell stack, where chemical energy from the reaction is converted into electric power used to impel the vehicle. Additional energy captured through regenerative braking and slowing is stored in a Li ion battery battalion, and used to supplement power from the fuel cell, when needed. The vehicle ‘s lone emanation is H2O. Hydrogen fuel can offer the promise of zero emanation engineering, where the lone by merchandise from the autos is H2O vapour ( “ Future Hydrogen Fuel Cell Cars ” , 2006 ) .

Since Honda FCX Clarity is a H auto, therefore, H fuel cell will be its energy bearer. Hydrogen fuel cells are what will power the ‘Hydrogen Highway ‘ of the hereafter. Hydrogen fuel cells are electrochemical engines that come in several different assortments with the most common being the Proton Exchange Membrane ( PEM ) fuel cells, besides called Polymer Electrolyte Membrane fuel cells. PEM fuel cells use O from the air and pressurized H to make electricity, heat and H2O ( steam ) as byproducts ( “ Hydrogen Fuel Cars ” , 2005-2010 ) .

Fuel supply will be a immense issue for the Honda FCX Clarity proprietors ( Page, 2007 ) . So, H fuelling Stationss are an indispensable constituent to the success of future H autos running upon the state ‘s H main roads. With H fuel Stationss in topographic point, one of the largest substructure challenges will be solved. But, this will non go on overnight. The H fuelling Stationss of the hereafter may be either standalone ports or a complementary portion of current gasolene Stationss.

Then Honda Motor is coming with an advanced thought, which Honda Motor decided to construct a home-based H coevals and fuelling device ( Steven, 2010 ) . In other words, Honda decided to develop an energy-saving power station for the whole place. The H system is running on a place bing natural gas supply, the Home Energy Station IV produces and shops hydrogen, while supplying heat, hot H2O and electricity to an average-size place. This invention home-based H coevals and fuelling device can cut down both cost and C dioxide emanations for the consumer. Home Energy Station IV helps bring forth heat and electricity and besides to refuel an FCX Clarity can cut down CO2 emanations by an estimated 30 per centums and energy costs by an estimated 50 per centums.

Success

Environment Friendly

Presents, green run is a really hot subject in the societies. Many states is started green run to make consciousness among the populace to protect the environment because the environment confronting a batch of job and go more serious. Among the environmental jobs, Global Warming and Pollution Level are the jobs that take the most concern of community.

This new nothing emanations and environment friendly auto assist them Honda to successfully remain in the green engineering market and car industry. Honda FCX Hydrogen Car is utilizing the full cell combines O and H to make electricity to power the electric motor to run the auto. Hydrogen is similar with renewable energy engineerings like solar and wind power and H fuel cells generate electricity with no conventional pollutants as it can assist to cut down nursery gas emanations, cut down pollution and better air quality. In combination with H based on renewable energy beginnings fuel cells provide an emanation free mobility. Other than that, this auto is really quiet when operate therefore really utile in countries where noise pollution is unwanted ( “ Honda makes foremost hydrogen autos ” , 2008 ) .

Hence, loyal Honda purchasers or those who are looking for dependable and environmentally responsible drive will take to purchase Honda FCX Clarity Hydrogen Car every bit good as people who are passionate about the environment and populating a green life style ( “ Failure: The Secret to Success ” , 2011 ) .

Honda FCX Clarity wins 2009 Green universe auto of the Year Award

Honda FCX Clarity was declared the universe Green Car on April 9, 2009 at a imperativeness conference hosted by the New York International Auto Show and Mobil 1. Honda CFX Clarity was chosen from an initial entry list of 22 rivals nominated by 59 World Car jurymans from 25 states worldwide.

Honda FCX Clarity, H fuel cell-powered saloon now presently available on a limited retail footing. This vehicles merely emanation is H2O, and the fuel efficiency is three times that of a theoretical account gasoline-powered car and two times of those gasoline- powered intercrossed vehicle ( “ Honda FCX Wins 2009 Green World Car of the Year Award ” , 2009 ) .

Honda FCX Clarity is the first available commercially automobile powered by Hydrogen Fuel Cells. Hydrogen auto had standard host characteristics which including siting for four, six airbags, anti lock braking systems ( ABS ) , climate-controlled seats, XM orbiter wireless and other constituents which a normal autos have.

Due to the lifting monetary value of gasolene and greater consciousnesses of the long term effects of the fossil fuels had created a public demand for energy options. And where there was a demand in the markets, persons and corporations will happen solutions to bring forth merchandise that meet those demands in order to turn a net income. If Honda had net income from this invention, there will be more hydrogen refuelling station and other rivals will let go of other fuel autos. Further innovation will be encouraged by this new inventions and which besides including ways to change over old gasolene autos into H autos. Entirely, the fossil economic system will be replaced by a H fuel economic system ( “ Monday ‘s Success narrative: Honda FCX Clarity ” , 2007 ) .

Hydrogen auto advantages the New Business Opportunity

Hydrogen is the most abundant elements in the existence, so hydrogen powered autos have already do their introduction. Well, that yearss is already here. Although H autos are non yet ready for client yet, but many industries are demoing off their construct and paradigm to acquire client attending ( “ Hydrogen Powered Cars ” , 2005-2011 ) .

Hydrogen autos are chemical reaction instead than a combustion procedure signifier motor power conventional autos burn fossil fuel and Hybrid autos use smaller sums of the same fuel to bear down theirs batteries. By utilizing H autos concept, it is safe to put in H fuel cell engineering which when commercially deployed will cut down car emanations to non polluting H2O vapor.

Hydrogen autos betters than Hybrid autos in certain ways so we need to compare and understand their features. Hydrogen fuel burn faster than fossil fuel and therefore is much more efficient. Besides that, H fuel generates lower engine operating temperature and there is no emanation of risky exhausts by its usage. Hydrogen fuel are much more attractive force because it do non supply any pollution to the environment.

Hydrogen auto is non a new construct, it is because force per unit area from the large oil companies it has been suppressed and kept out of the public oculus. Hydrogen autos is use fuel cell transform it into chemical energy electric and mechanic energy to drive the auto. Before that, people are loath to utilize H auto but now due to unstable gasolene monetary value, everyone are looking for the replacement which are much cheaper ( “ Hydrogen Car Advantages the New concern Opportunity ” , 2005-2011 ) .

Failure

Infrastructure

Harmonizing to an article, the failure of Honda FCX Clarity auto is the substructure job ( Healey, 2007 ) . Honda FCX Clarity needs H to bring forth electric power so that the electric motor can run the auto. The shift of the gasoline powered auto to hydrogen fuel auto is necessitating a whole new fueling substructure such as exchanging the bing gas station to hydrogen fueling station.

Although Honda claims that the FCX Clarity offer better fuel efficiency that the traditional gasoline powered auto but the proprietor of the auto is confronting troubles in happening H fuelling station ( Richard, 2008 ) . This job causes the driver buzzword ‘ drive their auto far from place as it hard to happen fuelling station due to miss of registering station that sell H. Therefore, people that live around the country that have the H fuelling station merely can buy the H auto.

Furthermore, exchanging to hydrogen fuelling station is non economically executable as it required to new grapevine for H it will be billion of dollar.Even the authorities encouraging and forcing to construct more the H station but there are still really few fuelling station because constructing new H fuelling station or replacing gas station with H station is expensive.

Companies do non desire to put in the edifice H fuelling station because the scope of H auto and the demand for H fuel station is limited ( Barbieri, 2008 ) . At the average clip, California has the most fuelling Stationss right now but other topographic point such as Washington or New York province still deficiency of fuelling station ( McGinnis, 2011 ) .

Hydrogen Fuel Cell Disadvantages

Due to concern of planetary heating, many alternate beginnings of energy had been introduce such as solar power, and air current power which effectives in their ain ways. One resource that pulling involvement is hydrogen is an highly clean-burning fuel but it does hold some drawbacks.

Lack of stuff is one job development of H fuel as a feasible beginning of fuel. Hydrogen auto are built by Cu, but there is now adequate supply of Cu for mass productions of this sort of vehicles. Although aluminum considered as a good replacing for Cu, but they take up excessively much infinite inside the motor ( “ The Disadvantage of Hydrogen Fuel Cell Cars ” , 2011 ) .

Hydrogen is the most abundant component in the existence, and it has the lowest denseness of any component in the existence. the best method of bring forthing H is to utilize wing and sunshine to power the procedure of electrolysis. Water had been use by electrolysis to bring forth H by dividing it from the elements of O. Although this method does n’t bring forth any pollution, but it is seldom to used because it will be excessively much money to implement widely ( “ Hydrogen Fuel Cell Disadvantages ” , 1999-2011 ) .

Hydrogen auto now is rather new for the client, if that if H autos are sold, it is dearly-won for car manufacturers to back up them nationally, it is because now H auto are still under proving period. When a client purchase auto form one of the major car industries, the premises is that if the auto is break down, they hope that can acquire it serviced at the trader anyplace apart from the car manufactures. Due to, this H still a new construct so the car industries have n’t construct the care support Centres countrywide ( “ Why Ca n’t I Buy A Hydrogen Car now? “ , 2008 ) .

Learning Points

The first acquisition points that I can larn from the success factor is that green environment is really of import to our universe. It is because the environment is polluted presents because of development in the whole universe and many catastrophes happened in other states like temblor, inundation, winter freezing and wildfire, hence protect the environment from being continually polluted is to advance the green environment in the whole universe by do more green run to make consciousness among the populace to protect the environment or bring forthing more environment friendly merchandises to be used by the populace to protect the environment.

Because of this issue, Honda Company already produces the environmental friendly auto that is Honda FCX Hydrogen Car to be sold in the market for the interested clients to purchase it to protect the environment. It is because Honda FCX Hydrogen Car is utilizing the fuel cell combines O and H to bring forth electricity power to run the auto by electric motor. Hydrogen is similar with renewable energy engineerings like solar and wind power and H fuel cells generate electricity with no pollution as it can assist to cut down nursery gas emanations, cut down pollution and better air quality. In combination with H based on renewable energy beginnings fuel cells provide an emanation free mobility. Other than that, this auto is really quiet when operate therefore really utile in occupant countries where noise pollution is unwanted for the citizen.

Hence, Honda company loyal clients or those who are looking for dependable and environmental friendly vehicles will take to purchase Honda FCX Clarity Hydrogen Car every bit good as people who are taking attention about the environment and populating a green life style. So, it is really of import to make consciousness among the citizen to purchase environmental friendly vehicles to protect the environment.

The 2nd acquisition point is that Honda FCX Clarity wins 2009 Green universe auto of the Year Award means that Honda Company is really successful at bring forthing efficient green auto until it wins the award of universe Green Car on April 9, 2009 at a imperativeness conference hosted by the New York International Auto Show and Mobil 1. Honda CFX Clarity was chosen from an initial entry list of 22 rivals nominated by 59 World Car jurymans from 25 states worldwide. It besides means that Honda FCX Clarity is better than other green auto like Hybrid auto because the emanation is merely H2O, and the fuel efficiency is three times better than gasoline-powered car and two times better than gasoline-powered intercrossed vehicle that is available in the market now. Other than that, Honda FCX Clarity is the first available commercially automobile powered by Hydrogen Fuel Cells and Hydrogen auto had standard host characteristics which including siting for four, six airbags, anti lock braking systems ( ABS ) , climate-controlled seats, XM orbiter wireless and other constituents which a normal autos have, so it will do the clients to purchase the Honda FCX Clarity if the public presentation is better than other autos and it can protect the environment excessively. In add-on, H is cheaper than other fuel that will do the clients choose to purchase H auto in the hereafter to salvage their cost for the fuel.

The 3rd learning point is that Hydrogen auto create the new concern chance, it is because H auto is really less at current market now and the Honda Company is really successful at bring forthing Honda FCX Clarity until it wins the award, hence Honda Company will do a bigger net income from the current market if it reach the right mark market. In add-on, Hydrogen autos betters than Hybrid autos in certain ways that is Hydrogen fuel burn faster than fossil fuel and therefore is much more efficient, so the client will take to purchase H auto if the public presentation is better than other autos. Besides that, H fuel generates lower engine operating temperature and there is no emanation of risky exhausts by its usage because it does non supply any pollution to the environment, so the clients will take to purchase H auto if they want to protect the environment. Other than that, Hydrogen autos are use fuel cell transforms it into chemical energy electric and mechanic energy to drive the auto. Before that, people are loath to utilize H auto but now due to unstable gasolene monetary value, everyone are looking for the replacement which are much cheaper, so it will make the new concern chance to the auto industry to bring forth more autos that is utilizing H to do the auto to run, finally the maker of the auto will do a bigger addition from the production of H auto.