Store Essay, Research Paper
# 1 Be prepared
E-commerce activity has grown quickly during 1999 and is set to eventually detonate in 2000 and 2001. You need to guarantee that your concern is ready for this unbelievable chance by constructing a Web shop now. This will let clip for you and your employees to larn the necessary new accomplishments and to accommodate your concern procedures.
# 2 Being first secures market portion
The initial entrant to a market captures the mindshare of consumers and can turn out hard to free & # 8211 ; merely expression at the mighty Barnes and Noble seeking to play & # 8220 ; catch up & # 8221 ; with Amazon. Even if you aren & # 8217 ; t foremost, you still necessitate to acquire on line fast to protect your current off line market portion being stolen by an on line enterpriser.
# 3 Low entry costs
Although big endeavors typically spend a six-figure amount on an e-commerce enabled Web site, you can make it for a batch less. And no affair what you spend, it will be well less than the cost of puting up a bricks-and-mortar shop.
# 4 Lower dealing costs
Covering with clients via the Web, whether treating orders or fielding support calls is typically cheaper than traditional methods. For illustration, Dell estimate that they save $ 8 each clip a individual checks their order position at their Web site alternatively of naming them.
# 5 Access to a planetary market
Your telephone and fax machine already give you the power to sell globally, but the Web is alone in its ability to let you to market your merchandises globally.
# 6 Access to wealthy consumers
Although the Internet is traveling easy towards mass consumerism, the average income of the typi
cal Web user is still good above the American norm, with 57 % of on line families holding an income of greater than $ 50,000, harmonizing to AdAge. Your Web shop will give you increased entree to this desirable demographic section.
# 7 Off lading perishable stock list
If the nature of your concern on a regular basis leaves you with a big, perishable stock list, a Web shop can be an ideal manner of acquiring rid off it. For illustration, American Airlines use their Web shop to murder load their unsold place stock list.
# 8 On line distribution
The distribution of informations and package through the Web has rapidly moved from a freshness to an outlook. If you are in the concern of selling these & # 8220 ; soft & # 8221 ; goods you need to get down administering them on line now, or lose out to your rivals.
# 9 Because your clients demand it
For old ages, many big corporations have tried to force their sellers to utilize EDI but have let their smaller sellers off the hook because of the acknowledged troubles in puting such systems up. However, utilizing the Internet for e-commerce minutess is much easier than traditional EDI and shortly many companies will mandate its usage for all traffics with them.
# 10 Making money
OK, we & # 8217 ; ve all heard the proverb about how no one & # 8217 ; s doing money on the Internet. There are some evidences to this as merely a little figure of Web sites are presently drawing in important grosss. This is all about to alter as the Web eventually reach & # 8220 ; mass-market & # 8221 ; proportions in the United States, with about 25 % of families forecast by IDC to be on line by the terminal of 1998. This will let Web commercialism to take off and, at last, there will be a existent chance to do money.